Verka launches IPL-inspired products


Veruca has been caught up in the Indian Premier League (IPL) craze. For the 17th edition of the league, Verka has launched products in the market adorned with a vibrant new look inspired by his IPL.

In anticipation of the 17th edition of IPL, Verka has strengthened its partnership with Punjab Kings as the official dairy partner of the prestigious league.  (HT photo)
In anticipation of the 17th edition of IPL, Verka has strengthened its partnership with Punjab Kings as the official dairy partner of the prestigious league. (HT photo)

The unveiling of the innovative branding, which features a collaboration between Verka and Punjab Kings, took place at the Verka Milk Plant on Wednesday with General Manager Surjit Singh Badhaul leading an event.

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Verka’s milk tankers, supply vehicles, milk cartons and other dairy products feature eye-catching IPL colors to add excitement to their appearance. The packaging features portraits of iconic players from the Punjabi Kings with the aim of increasing engagement and enthusiasm among cricket lovers, fans and loyal patrons of the Verka brand.

In anticipation of the 17th edition of IPL, Verka has strengthened its partnership with Punjab Kings as the official dairy partner of the prestigious league. The collaboration reflects a shared commitment to quality, community well-being and mutual values, Badawur said.

The General Manager said that just as Punjab Kings embodies excellence and pride on the cricket field, Verka Dairy promotes the socio-economic interests of farmers, ensures the highest standards of dairy production, and provides safe and affordable products. He added that the company is committed to providing consumers with products at affordable prices. The partnership between Verka and Punjab Kings is poised to take great strides forward, fostering mutual growth and prosperity.

Mr. Badaur highlighted the growing inclination towards Verka among milk farmers and the growing popularity of Verka dairy products among consumers. This trend highlights the brand’s enduring appeal and unwavering commitment to quality and customer satisfaction.



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